The original... Three. Word. Tagline.

I’ve always deplored trends. They lack originality. They smack of a bandwagon mentality. So it’s no surprise that I wholeheartedly enjoy 37signals’ perfect lampoon of the trend to use three word taglines, each as separate sentences. Yesterday, it occurred to me that there were two sets of three word taglines taught to us as kids. The first, Stop drop and roll, was to be recalled in case of fire. The second, No go and tell, was to be recalled when sexual abuse was instigated.

And yesterday, I thought: what if, under stress of either, they were reversed? You wouldn’t want to stop (what you’re doing), drop (your pants), and roll (over).